Materials & Care
14k Solid Gold
14k gold is an alloy made of 58.3% pure gold mixed with other metals such as copper, silver, and zinc for strength and durability. It is resistant to scratching and bending, making it ideal for daily wear. The warm, classic gold tone suits all skin tones and is generally hypoallergenic. 14k gold retains intrinsic gold value over time, making it best for engagement rings, wedding bands, and pieces worn every day.
18k Solid Gold
18k gold is an alloy made of 75% pure gold mixed with other metals for added strength. It has higher gold content than 14k, giving it a richer, deeper colour. It is slightly softer than 14k, so it may show wear over time. The warm, lustrous yellow gold tone is also available in rose and white. 18k gold is best for heirloom pieces, investment jewellery, and special occasion wear.
18k Gold Plated on Sterling Silver
18k gold plated on sterling silver features a base of 925 sterling silver coated with a thick layer of 18k gold through electroplating. It offers a fine jewellery look at a fraction of the cost. The sterling silver base provides strength while the gold layer offers a luxurious finish. It requires gentle cleaning to maintain the gold layer and avoid abrasive materials. This option is best for everyday pieces, layering, and entry-level fine jewellery.
Sterling Silver (925)
Sterling silver is an alloy of 92.5% pure silver and 7.5% other metals, usually copper, for strength and durability. It is stronger than pure silver and suitable for daily wear. It has a bright, cool white metal colour. Sterling silver tarnishes over time but can be polished easily to restore shine. It is best for everyday jewellery, layering, and entry-level pieces.
Frequently Asked Questions
We recommend removing gold jewelry before showering. Soap and shampoo can build up over time, dulling the metal.
Yes. 14k gold is durable and suitable for everyday wear — including rings and bracelets.
Yes, but with care. 18k gold is softer and more prone to scratching. Reserve for pieces that are not subject to heavy wear.
A gentle clean with warm soapy water and a soft brush followed by buffing with a soft cloth will restore shine.
With consistent daily wear, the 18k gold plating on your 24 Hours collection pieces is expected to look its best for roughly 6 to 24 months before showing signs of natural wear. The actual lifespan depends on factors like your body chemistry, friction from daily activities, and how well you care for it.
Put it on last, take it off first: Apply all lotions, perfumes, and hairspray before putting on your jewelry.
Keep it dry: Remove before showering, swimming, or working out.
Store it wisely: Store in a soft pouch or dry, airtight container.
Clean it gently: Wipe with a soft, lint-free cloth after each wear.
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