Press

About Joulax

Born from a mother's vision to create modern legacies. Joulax is a Hong Kong-based affordable fine jewelry brand creating modern heirlooms from lab-grown diamonds, moissanite, gold, and silver. Offering ready-to-wear jewelry, exclusive by-appointment only private collections, and bespoke commissions. Designed to be worn daily, kept forever, and passed on.

Origin Story

Envisioned during pregnancy, the brand launched with the creation of the "Camille Letter Necklace"—a name-sake solid gold piece designed to celebrate the founder's daughter and be passed down through generations.

Our Philosophy

We believe fine jewelry shouldn’t wait for a special occasion. Driven by our core philosophy—Always have. Always will.—we design modern heirlooms meant to be worn daily, kept forever, and eventually passed on. We exist to redefine what an heirloom is: it isn’t just a piece locked in a safe; it is a piece that lives with you, gathers memories, and carries your story forward.

Our Values & Materials

Our world is built on intentional craftsmanship, considered materials, and a commitment to longevity. We balance modern wearability with heirloom quality by utilizing lab-grown diamonds, moissanite, gold in 9k, 10k, 14k, and 18k, and sterling silver. We believe in offering accessible luxury without compromising on the integrity of the design or the durability of the piece. We stand behind our work with a comprehensive warranty and lifetime care services, ensuring your jewelry remains as beautiful as the day you received it.

Our Collections

Joulax offers a diverse world of fine jewelry through several distinct collections:

Heirloom: Classic, timeless pieces crafted for the moments that matter. Designed to be worn daily, kept forever.

24 Hours: Urban, versatile, and carefree essentials. Designed to move with you from day to night.

Archive: Vintage-inspired pieces that carry the spirit of the past—reimagined for today. Designed to set you apart.

Private Collections: Exclusive, limited-edition pieces and rare stones kept behind the scenes. Never listed online, these pieces are presented only by appointments.

Bespoke & Personalized: Custom commissions designed around your story, your stones, and your vision.

Our Presence

Wan Chai Store: 335/3F, Hopewell Mall, 183 Queen's Road East, Wan Chai, Hong Kong, Monday–Sunday, 12:00–20:00

Causeway Bay Store: L1002, 10/F, Eslite Spectrum, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong, Monday–Sunday, 12:00–20:00

Contact

Store: hi@joulax.com; +852 63215198

Founder: jasmine@joulax.com